1. What is the link to Crisis Management?
There was a labeling error on a combo pack of Rexall caplets reversing daytime and nighttime medications. This has potential to become an issue/crisis as nighttime pills contain a sleep aid, which can cause drowsiness and a potential danger to those who are taking such medications and may be doing any activities such as operating a vehicle.
2. What stage of Crisis Management does the system appear to be at?
The system appears to be at high risk as customers have already purchased this medication across the country. Further the high risk stems from the fact that there is high potential of safety consequences as serious accidents have occurred with the intake of diphenhydramine, a sedative chemical found in nighttime medications.
3. How well does the system appear to be handling the situation?
The system seems to be handling this well. Though I have quoted an article from the Bradford Times, when I googled this incident, all local papers across Canada seem have communicated this message that Health Canada has issued. Furthermore, they have indicated the lot number and a picture of the product so customers are aware if they have the recalled medication.
4. What level of crisis preparedness does the system appear to have?
5. What personal reactions/feelings does the description trigger in you?
I found it interesting that this wasn’t mentioned in larger papers such as Globe and Mail or Toronto Star. The only paper that printed this article was the Sun and further smaller local papers. Though nothing has happened, it would seem natural that papers would want to communicate this information to the public has there is potential of a crisis or hazardous situation. I would be surprised though if there wasn’t an article posted on all papers if such a situation did occur.
6. What advice would you offer to those involved?
I would suggest Rexall to do more due diligence regarding this. When looking on their website, you cannot locate the actual recall. Furthermore, more detail could be given out to the public on what to expect, where they can actually find the number for the affected lot number (as there are often so many numbers on packaging) and if there is a refund/exchange policy as a result of this. All papers should really have this advertised, including large paper’s such as The Globe and Mail as customers are fully consuming the product with no conception that there is a sleeping aid in there day time medication. I would also suggest that the company apologize for this mishap, as all communications on local papers are from Health Canada.
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